77/ 579 Zwart, P. [Reclame]. "Van woud tot courant en tijdschrijft". "Een paar vitale delen in ons bedrijf. Hier de administratie. Hier de teekenkamer. Hier de chlichémakerij". Two specimen leaves from the advertising booklet Reclame (Rott., Nijgh Van Ditmar N.V.), 1931, 17,9x24,3/ 17,8x25,6 cm., both recto w. letterpress and photomontage printed in black, orange and blue, verso blank, tipped onto resp. grey and brown paper mount along left and right margin (first leaf) and upper corners (second leaf).

- Both trifle wrinkled at part of the attached spots; second leaf verso mount w. sm. remnants of former mounting.

= Both dated "1931" in pencil by Piet Zwart in lower right corner of the leaf, and w. the address stamp in green of Piet Zwart in upper right corner (partly on the mount). Ad 1. Verso mount w. "Nijgh en v. Ditmar/ R.'dam/ 1931" in pencil by Zwart. Ad 2. Verso mount w. "Nijgh en v. Ditmar/ Rotterdam/ 1931" in pencil by Zwart, w. his address stamp in green and w. mounted printed ticket "piet zwart mitglied des ringes neue werbegestalter".

Ad 2. PZ-148. Ad 1/2. Cf. Monguzzi p.80f; cf Brentjens p.186 and 202; cf. Müller p.102ff; cf. Lottner p.108; cf. Broos '73, p.78f; cf. Purvis p.78 and ills. on frontcover and between p.122 and 123. "In this advertising booklet some of Zwart's now-familiar montage devices come to the foreground, especially the element of surprise and strong contrasts of size and direction (...). Using his own text copy also gave him the opportunity to bring into being some of his ideas on advertising" (Purvis, p.78).